ABOUT

NOTE FROM FOUNDER

When I founded Amazon Keratin, my goal was simple: to create hair care products that truly make a difference. As someone who has struggled with finding the right hair care solutions, I understand the importance of products that address specific concerns and deliver real results. This is why every product we create is developed with your needs in mind, using the best ingredients and formulations to ensure your hair looks and feels its best.

Thank you for trusting Amazon Keratin with your hair care journey. Together, we can achieve the beautiful, healthy hair you deserve.

Amazon Keratin is a renowned brand in the field of hair care products, recognized worldwide for its exceptional quality and exemplary customer service. Chosen by esteemed beauty professionals globally, Amazon Keratin remains at the forefront of product research and development, utilizing cutting-edge manufacturing techniques and innovative delivery methods to ensure top-notch products that deliver remarkable results.

Amazon Keratin provides its customers with the highest level of service and value, with a strong focus on education and operational efficiency.

Founded in 2009 by CEO Gilmara Freire, Amazon Keratin was born from a deep passion for beauty and hair care, nurtured through her years as an aesthetician and her academic background in business. Driven by the desire to balance her professional ambitions with the joys of motherhood—especially the simple yet profound wish to pick up her young daughter from school — Gilmara embarked on a journey that would transform the hair industry. From the very beginning, Amazon Keratin distinguished itself through the exceptional quality and cutting-edge technology of its products. Today, the brand is renowned in over 20 countries worldwide, continuing to grow its product line while maintaining the highest standards of excellence. Trusted and revered by top hairstylists and educators globally, Amazon Keratin has become a symbol of innovation and elegance in the world of beauty.

A sub-brand called Amazon Cosmetics was created nine years ago with the intention of expanding its offerings and incorporating vegan products. This initiative not only aligned with the company’s commitment to innovation but also signified a return to its core values—prioritizing sustainability and environmentally conscious beauty. As part of this dedication, Amazon Cosmetics proudly supports initiatives that protect the Amazon rainforest, making regular contributions to organizations that champion its preservation. Through this blend of luxury and responsibility, Amazon Cosmetics continues to lead the way in ethical beauty.

At the company's Miami, Florida headquarters, a dedicated training academy was launched to educate stylists, salon owners, and industry professionals. Amazon Keratin also has a team of trainers and educators who collaborate with distribution partners, ensuring that every salon professional using their products is certified and fully knowledgeable about the benefits for their clients.

For Customers: To be the brand of choice in hair care products.

For Hair Stylists: To deliver superior value with high quality products and excellent service. For Distributors: To forge long-lasting partnerships with fairness and respect.

For Society: To be an integral part of the community and serve others with kindness and honesty.

We believe that the best hair care comes from truly understanding and addressing people’s needs.

Driven by the founder’s deep love for her Brazilian heritage, our journey began with a simple mission: to create hair care solutions that cater to our clients' unique concerns and help them achieve their hair goals.